SEO – Getting Listed in Top Search Engines
Search engine optimization is not all about hiring top SEO experts to optimize your website and doing all that they suggest to grab the attention of search engine crawlers and spiders. Though the role of an SEO expert cannot be undermined, yet what does the trick is having a functional website with informative articles that describe your products or services truthfully. In addition, a shopping cart and quality products at competitive price will get customers coming to you in droves.
You may, if you want to, use every trick in the book on search engine optimization, but will lose out finally if your products or services are overpriced, of poor quality, and your website is not supported by a secured payments system that carries information and articles not related to the products. Top search engines look for ethically built websites, as their aim is to filter out websites that use excessive SEO tricks.
Google and Yahoo search engines have a process in place to filter out websites that take the SEO way to promote their websites up search engine rankings. Yahoo calls for manual submission to their programs. This costs money to website owners and they are penalized by a non-refund of the money if the site is rejected. Google search engine too works on similar lines where an XML type feed is created and submitted.
To simplify matters, SEO should be used justifiably in conjunction with a website that is well constructed and not a blatant misuse of SEO techniques to have search engine spiders visiting. An easy way is to be linked to a website that is indexed by either of these top two search engines, or other prominent search engines. The indexed website will allow a link only if your website is good and functional because it would not like to lose its search engine ranking by linking to a dubious website.