SEO – Avoiding Google Ban on Your Website
No one would like to have their website banned on a search engine such as Google. A Google ban is said to have taken place when Google removes your website from its index. A flag is placed against your domain name refraining spiders from crawling your site. It is as good as sounding the death knell for your website. Mistakes committed by webmasters usually lead to the banning of a website. All your SEO efforts are brought to naught once your site is banned. Here are some commonly committed mistakes that may lead to a website ban.
• Some webmasters may try to act smart by using invisible text (keywords) on your web pages. This hidden text although is invisible to the human eye, but it is detected easily by the search engine crawlers. Search engines do not appreciate the usage of such tactics.
• Keyword stuffing done by webmasters does not run favor with search engines. It is a process whereby unrelated popular keywords are used in the meta tags.
• Webmasters may submit slightly altered versions of the same pages many times over to increase the number of pages on the website, and to enhance their chances of being listed. They usually change the title, subject, and make some superficial word changes in the text.
• Resorting to link farming is another common practice where free-for-all link pages are maintained to help sites attain higher search engine rankings. Such pages only carry a number of links and no meaningful text. You risk your site getting banned, if you link it to link farms.
• Overusing a keyword is known as keyword spamming. Containing more than the necessary keywords in the meta tags or your text can lead to your site being banned.
• Google does not appreciate the use of unauthorized automated software to check rankings and submit pages. Sending automated or programmed queries is against the Google terms. You may, however, hand submit your site, say, at an interval of thirty days.
• Some webmasters may use doorway pages that are specifically designed to attract search engine visitors to your website. SEO companies use doorway pages as standalone pages to act as doorways to your site.
• Linking to a banned website may also lead your website being banned.