SEO – About Fonts, Graphics, and Animations
A number of things need to be considered while designing your website. If text is important from the SEO point of view, then having graphics with some fancy fonts thrown in is just as imperative to enhance the visibility of the website. It is true that search engine spiders do not read graphics, images, fancy fonts, and animations as text, and consider these as blank spaces, but you just cannot have websites devoid of these important visual pleasures for plain SEO purposes.
If your webpage is plain text without any attractive graphics, you could lose the visitors’ interest in your website. Search engine optimizing your website will bring visitors to your website, but having them glued to it will require a fair sprinkling of graphics, fanciful fonts or animations.
The Solution
What you would need here while designing your website is to use normal text such as Arial, Times New Roman or Verdana. If you are to use images, make sure that you have the caption in bold beneath each of them. These will help the search engine spiders read and rank your website higher.
Flash animations might make your website look attractive, but it was considered trendy in the nineties. Continuing to use animations to sell your products might send the wrong message across to the customers that you are not well-conversant with the present trends, and you may even present yourself as “old-fashioned”. Learn to change with the times. And, moreover, why not be SEO friendly by avoiding over-dependence on excessive graphics and animations.
The best solution is to have a balanced mix of images and text on the web pages. Text will not only give something for the search engine spiders to index, but also provide useful information to the buyer about your product. It makes perfect business sense not only to have sufficient text for the search engines to rank your website higher, but also to help your buyers make informed decisions before they buy. Your customers are bound to make revisits, if they find enough information about the product they buy.