Search Engine Ranking - Inbound and Outbound Links
Inbound links have a definite edge over other search engine ranking strategies. The reasons are simple as incoming links help:
• Improve inward flow of potential clients to your website as they click on your link placed on some other website.
• Increases the traffic flow to your website
• Gives a boost to your search engine rankings
Search engine rankings improve when a website places your link on their webpage. If a high ranking relevant website does the same, your website will find favor with the search engines, and be ranked high. The issue however is why websites would want to have your link placed on their webpages. To want people to do that you will have to create useful and high quality content which provides useful information related to your business. It should have great value so that websites may like to send traffic over to you.
What are Inbound Links?
Technically, an inbound link is a hyperlink placed on the webpage of some other website. A simple example is that of your URL (www.kite-blog.com) that links to your homepage. Another better linking option that is subtler is a link provided within a relative portion of the content in the form of a keyword (e.g. …“SEO your blogs”…). The inbound link in this case assumes greater value when it is linked to a related article or piece of information.
The best that you can do, while providing a quality link, is to use descriptive text and some more text that carries additional information. The next best option is to provide hyperlink to the descriptive text only. The basic form of hyperlink is a link with your URL (www.kite-blog.com) that links to your home page.
Outbound Links
You may also provide some outbound links from your website too. This affords the search engine to evaluate your website better. The inbound links may however outnumber the outbound links. It is best to provide a hyperlink from your text to a related piece of information on another website. This will help your visitors access more information or detailed information, which is given on another website.
It will help your cause if the links are made to open in a new window. This way your website will not be lost when the visitor closes the window after reading the additional relevant information. The outbound example links given above all open in new windows, so that when you close those windows, you are still with this website and article.
Avoid having too many outbound links on a single web page. It will be too much of a distraction for the reader.