SEO Daily

Search engine optimization has no fixed formula, since not many know how search engines operate. A search engine optimization expert has a fair idea of how to provide a high ranking to a website on the search engine. Here are 5 golden tips on effective search engine optimization.

• It is important to identify the client-base you wish to target. If it is a niche audience, your approach will be different, including the keywords that you may select. Content is very important, since search engine crawlers work on the text, and not images or animation. Your content should contain keywords that are based on your target audience. If you were dealing in acne cream, you would obviously be targeting the teen-brigade, especially young girls.
• Once the target audience is determined, you should try picking the right keywords, which can be quite tricky. Trying to know what kind of keywords your proposed clients will use can put you in a dilemma. If you are selling acne cream, you could use the keyword ‘acne cream’ or ‘acne’ or any such related key-phrase. Try your hand at the free ‘keyword suggestion tool’ from Yahoo.
• Once you have determined the keywords, write content that includes the key phrases. Make the content attractive and informative. Do not insert too many keywords as it makes the content too boring to read. Keyword in the title, first 90 characters, and once in each paragraph, if suitable, will suffice.
• Now, add optimized meta tags and, if required, some image alt tags. When you write the meta description tag, which should be around two hundred characters, make it a readable sentence with the same keywords you used in the content. The nearer they are to the front of the tag, the better it is.
• The final step is to write a compelling title tag, since the title tag is displayed in the Search Engine Results Page (SERP). This is the link that is clicked and read before the surfer decides to visit the site.