Improve Search Engine Ranking
Search tags: search engines, improve search engine ranking, search engine ranking, title bar, links, link popularity, meta tags, content
Golden Tips to Improve Search Engine Ranking
According to various surveys conducted, shoppers ranging from 80% – 85% use search engines to find products and services they wish to purchase. This fact alone makes it important for websites to improve search engine ranking. Here are some golden tips to improve search engine ranking of your website.
Title Bar
The title bar is an important issue when it comes to search engine ranking. If you use Internet Explorer, the blue bar at the top of the page is known as the title bar. It has some words written on it that end with the words “- Microsoft Internet Explorer”. Does the title bar carry your company’s name, or worse, does it have the words “untitled” written on it. To improve search engine ranking of that page, it is important that the title bar contains important keywords relating to your business. Optimally, you may use up to six keywords on the title bar, and not more.
Content
Content has a vital role to play to help improve search engine ranking. Search engines have nothing to do with graphics on your website. For them, text matter that contains keywords that potential customers use over the search engines is of prime importance. If your content does not contain any keywords, the search engines will ignore your website. So, ascertain the keywords that customer use to find your product or services and add those to your content.
If your content is presented as an image, the search engine will ignore it. Click on the left mouse button and hold it down. Now drag it over a text word. If it highlights a word or two, then your text is search engine friendly. If an entire block of words is selected, then your content is presented in graphic form, which the search engines will ignore. Ask your web master to turn your text from graphic to standard HTML text.
Meta Tags
Meta tags are not as important as they are made out to be for the reason that many search engines ignore them. So, they have limited importance in that sense. If you want to confirm that your website has meta tags in place when your home page is active, click on the “view” command on the top bar of your browser window. Select “source” from the drop down menu. Codes will display in a window, which might be incomprehensible to you. Look for a command that says meta name= “description” content= (that will describe your company and products). Another command that needs your attention is meta name= “keywords” content = (it contains the appropriate keywords). If these are not there, ask your webmaster to add them.
Links
Link popularity is a great way to improve search engine ranking. Search engines place importance on websites that have incoming links from quality and related websites. Apart from improving search engine ranking, these links bring in more potential customers to your website.