SEO Daily

A number of things need to be considered while designing your website. If text is important from the SEO point of view, then having graphics with some fancy fonts thrown in is just as imperative to enhance the visibility of the website. It is true that search engine spiders do not read graphics, images, fancy fonts, and animations as text, and consider these as blank spaces, but you just cannot have websites devoid of these important visual pleasures for plain SEO purposes.

If your webpage is plain text without any attractive graphics, you could lose the visitors’ interest in your website. Search engine optimizing your website will bring visitors to your website, but having them glued to it will require a fair sprinkling of graphics, fanciful fonts or animations.

The Solution 
What you would need here while designing your website is to use normal text such as Arial, Times New Roman or Verdana. If you are to use images, make sure that you have the caption in bold beneath each of them. These will help the search engine spiders read and rank your website higher.

Flash animations might make your website look attractive, but it was considered trendy in the nineties. Continuing to use animations to sell your products might send the wrong message across to the customers that you are not well-conversant with the present trends, and you may even present yourself as “old-fashioned”. Learn to change with the times. And, moreover, why not be SEO friendly by avoiding over-dependence on excessive graphics and animations.

The best solution is to have a balanced mix of images and text on the web pages. Text will not only give something for the search engine spiders to index, but also provide useful information to the buyer about your product. It makes perfect business sense not only to have sufficient text for the search engines to rank your website higher, but also to help your buyers make informed decisions before they buy. Your customers are bound to make revisits, if they find enough information about the product they buy.

Not only websites, but blogs too need search engine optimization. Using pings is an effective way to improve search engine ranking of your blog. By now you must be aware that you could improve your ranking on search engines by indexing more inbound links to your blog. It is important to have related links indexed.

You would certainly like to know what a ‘ping’ is. Whenever you make a fresh entry on your blog, your blogsite is automatically updated with links through an RSS feed. Search engine spiders, blogging trackers, and tagging programs are on the look out for updated blog material and link to it when they find one. When your fresh content is located, there is an addition of links over the net. And, when search engine crawlers scan your pages these pings help bring more readers and visitors to your blog pages.

Blogging templates available over the internet provide you with options to add pings. When you activate this option, many related links of different sites are indexed on your blog pages as material. It is pertinent to note that only related sites form links with your blog. Unrelated or illegal sites can have an opposite effect on your blog site.

No one would like to have their website banned on a search engine such as Google. A Google ban is said to have taken place when Google removes your website from its index. A flag is placed against your domain name refraining spiders from crawling your site. It is as good as sounding the death knell for your website. Mistakes committed by webmasters usually lead to the banning of a website. All your SEO efforts are brought to naught once your site is banned. Here are some commonly committed mistakes that may lead to a website ban.

• Some webmasters may try to act smart by using invisible text (keywords) on your web pages. This hidden text although is invisible to the human eye, but it is detected easily by the search engine crawlers. Search engines do not appreciate the usage of such tactics.

• Keyword stuffing done by webmasters does not run favor with search engines. It is a process whereby unrelated popular keywords are used in the meta tags.

• Webmasters may submit slightly altered versions of the same pages many times over to increase the number of pages on the website, and to enhance their chances of being listed. They usually change the title, subject, and make some superficial word changes in the text.

• Resorting to link farming is another common practice where free-for-all link pages are maintained to help sites attain higher search engine rankings. Such pages only carry a number of links and no meaningful text. You risk your site getting banned, if you link it to link farms.

• Overusing a keyword is known as keyword spamming. Containing more than the necessary keywords in the meta tags or your text can lead to your site being banned.

• Google does not appreciate the use of unauthorized automated software to check rankings and submit pages. Sending automated or programmed queries is against the Google terms. You may, however, hand submit your site, say, at an interval of thirty days.

• Some webmasters may use doorway pages that are specifically designed to attract search engine visitors to your website. SEO companies use doorway pages as standalone pages to act as doorways to your site.

• Linking to a banned website may also lead your website being banned.